This book shows you how to:

• learn which marketing tools are most effective and how to use them
  
  
• create a smart marketing plan that reflects your financial goals
  
  
• plan small actionable steps to take in reaching those financial goals
  
  
• determine who your ideal clients are and establish contact with them
  
  
• turn that initial contact into a profitable relationship for both of you
  
  
• talk to clients about money and the design process - without fear
  
  
• figure out a fair hourly rate and give an accurate estimate for a project